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Travel Alberta’s Canada’s West Marketplace Scholarship Program supports Alberta-based tourism businesses offering export-ready products or services by providing financial support and coaching to attend the annual Canada’s West Marketplace.

We encourage export-ready, Alberta-based tourism operators to review the criteria to see if this program can help you grow your business.


Scholars qualify for Travel Alberta investment for the applicable year of the program after successfully attending CWM Marketplace in the same year.

Scholarships support one delegate per organization per marketplace. Additional delegates may pay applicable registration fees per CWM policies.

Program is not applicable to Alberta suppliers that have previously attended CWM or exclusively offer accommodations or transportation services, municipal or regional services, and destination marketing organizations. 

Learn more or find more funding opportunities on our business resources page.

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